01
Launch in 60 days
From contract signed to first orders shipping. We've compressed what used to take years into weeks.
For founders & growing brands
Launch your own premium supplement line.
Launch your own premium supplement line.
Under your name. On our platform.
Skip the years of formulation, regulatory hurdles, and infrastructure builds. We give you the same clinically-dosed, third-party-tested formulas that built Alpha Health — branded entirely as your own.
40+Partner brands
60 daysFrom signed to shipping
0%Inventory risk
$2M+Avg. Y1 partner GMV
Trusted by independent brands across wellness, performance, and beauty
VERDANT&CO
MAVEN—
NORTHFOLK
BIOSPHERE™
ATELIER 12
PRIMA—LABS
Why partner with Alpha
A finished business in a box.
Everything a premium supplement brand needs — formulas, packaging, platform, fulfillment, and compliance — handled for you.
02
Clinically-dosed formulas
Pick from 30+ proprietary liposomal and chelated formulas. Same standard as Alpha Health flagship.
03
Your brand, your store
Custom domain, logo, color palette, copy, and product photography. Your customers never see Alpha.
04
Zero inventory risk
Print-on-demand manufacturing and fulfillment. You don't hold product, capital, or risk.
The Platform
One platform. Infinitely re-skinnable.
Tap a brand below to preview how the same e-commerce engine looks under three different identities.
alphahealth.com
ALPHA HEALTH
- Shop
- Science
- About
Premium · Bioavailable
Engineered for peak.
Liposomal delivery, clinically dosed, third-party tested.
Shop the collection
Same engine. Same fulfillment. Same 99.4% potency match. Your customers see only your brand.
The Process
Four steps from idea to inventory.
-
01
Brand consultation
We meet with your team to understand your audience, positioning, and product strategy. You walk away with a tailored formula slate.
Week 1 -
02
Formulate & design
Pick from our library or co-develop custom formulas. Our design team produces packaging, photography, and your storefront.
Weeks 2–5 -
03
Manufacture & test
First production run in our cGMP-certified U.S. facility. Every batch third-party assayed for potency and purity.
Weeks 5–8 -
04
Launch & fulfill
Your store goes live. We pick, pack, and ship every order. You focus on brand and growth.
Week 9+
What's included
Everything you'd otherwise build, hire, or outsource.
No formulators, no manufacturing partners, no developers, no warehouse leases, no compliance lawyers. We are the stack.
- 30+ proprietary liposomal formulas
- Custom packaging design & labels
- Branded e-commerce storefront
- Subscription & loyalty engine
- cGMP-certified manufacturing
- Third-party lab testing & COAs
- Pick, pack & ship fulfillment
- FDA / FTC compliance support
- Real-time analytics dashboard
- Customer support & CX tooling
Partnership tiers
Built to scale with you.
Three tiers. Transparent revenue share. No surprises.
Starter
$4,900
one-time setup
For founders launching their first line. Use our catalog, your branding.
- Up to 6 SKUs from our formula library
- Branded storefront on our platform
- Standard packaging templates
- Fulfillment & customer support
- 15% platform revenue share
Growth
$14,900
setup + monthly
For established brands ready to scale a full product portfolio.
- Unlimited SKUs from the library
- 2 custom-formulated SKUs included
- Custom packaging design
- Subscription + loyalty engine
- Dedicated brand manager
- 10% platform revenue share
Enterprise
Custom
talk to us
For brands with $5M+ existing GMV or unique formulation needs.
- Fully custom formulary
- Private-label manufacturing terms
- Dedicated production capacity
- Custom integrations & API access
- White-glove account team
- Negotiated revenue share
Partner stories
Why founders choose Alpha.
★★★★★
"We launched in 47 days with zero manufacturing experience. Alpha handled what would have taken us two years and millions in capital."
★★★★★
"The formulas are genuinely best-in-class. Our customers can taste the difference and our retention rate proves it."
★★★★★
"I run my entire brand from a laptop. No warehouses, no batch headaches, no compliance lawyers. It's the cleanest setup in the industry."
Who owns the formulas?
For Starter and Growth tiers, formulas remain Alpha's IP — you have exclusive use under your brand in your category. Enterprise partners can negotiate formula ownership or co-development terms.
What's the minimum order quantity?
None. We run print-on-demand manufacturing, so your first sale triggers your first production. You don't pre-buy inventory.
Can I sell on Amazon / retail / my own site?
Yes to all three. You own your customer relationships and distribution. We power the back-end, but the brand and channels are yours.
How does the revenue share work?
You set your retail prices. Alpha takes a percentage of net revenue (15% Starter, 10% Growth, negotiated for Enterprise) which covers manufacturing, fulfillment, platform, and support.
Can I bring my own formulas?
Growth and Enterprise partners can submit existing formulas for our team to scale. We'll review for feasibility, compliance, and cost — most are accepted.
What does Alpha NOT do?
We don't run your marketing, social, or paid acquisition. We don't make your brand decisions. The brand strategy stays with you — that's the part that matters most.
Apply
Let's build your brand.
Tell us about your concept. We review every application personally and respond within 48 hours.
- ↗ Average application review: 48 hours
- ↗ Onboarding capacity: 6 new brands per quarter
- ↗ Direct line to our founding team