I.
Transparency
Every ingredient, every dose, every lab result. Nothing hidden behind proprietary blends. If we can't justify a compound being in the formula, it isn't.
Our Story
Built by people who refused to settle
Built by people who refused to settle
for what the industry had become.
Alpha Health started with a simple frustration — the supplement aisle was full of products that didn't work. We set out to build the brand we wished existed.
Daniel Reyes
Founder & CEO
A note from the founder
"I spent ten years buying supplements that didn't work."
I'm not a biochemist. I'm a customer first — a high performer who spent a decade and tens of thousands of dollars on supplements, only to read studies later and realize most of what I'd bought was dosed below the threshold of efficacy, or used forms my body could barely absorb.
So in 2019, I went looking for partners who would build the product I wanted: clinically dosed, properly delivered, independently verified. Two formulators, one biochemist, and four years later — Alpha Health is the result.
We won't be the cheapest brand on the shelf. We will be the most honest one.
— Daniel R.
What We Believe
Three principles. Non-negotiable.
II.
Bioavailability
A supplement is only as good as what the body can absorb. We engineer for absorption first, marketing second.
III.
Integrity
We test what we sell. Every lot. Every batch. Available to anyone who asks. The result is what's on the label — verified.
The Journey
From a frustration to a platform.
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2019
The frustration
Daniel begins documenting why supplements he's taking aren't producing measurable effects. Months of research point to a single recurring problem — absorption.
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2020
First formulations
Partnership with a pharmaceutical-grade contract manufacturer. First liposomal Vitamin C formulation completes initial bioavailability testing.
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2021
Alpha Health launches
Four flagship SKUs ship to the first 200 customers. Every customer is interviewed within 30 days. Formulas are revised based on what we learn.
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2022
The science team grows
Three formulation scientists join. The catalog expands to 12 SKUs. Third-party lab partnership with an ISO 17025-accredited testing facility is formalized.
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2023
White Label opens
After being approached by other brand owners, Alpha begins licensing its platform — formulas, manufacturing, fulfillment — to a small group of partners.
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Today
40+ brands. One standard.
Alpha Health powers our own line plus more than 40 partner brands worldwide. 120+ lots produced in the last year. 99.4% average potency match. Still answering customer emails personally.
The People
A small team. High standards.
We've stayed deliberately small. Every Alpha Health product is touched by someone whose name is on this page.
Daniel Reyes
Founder & CEOFormer product lead. Spent a decade testing his way through the supplement industry before deciding to build the brand he wished existed.
Dr. Sarah Thompson
Head of FormulationPhD, pharmaceutical sciences. Twelve years formulating liposomal delivery systems for clinical applications before joining Alpha.
Marcus Thompson
Director of QualityBuilt quality programs for two pharmaceutical contract manufacturers. Audits every Alpha production lot personally.
Elena Rivera
Head of PartnershipsLeads the White Label program. Background in CPG operations, helping founders scale brands from launch to eight-figure GMV.
Most companies in this industry are built to maximize margin. We're built to make a product we'd put in our own kids' bodies — and we don't compromise on either side of that.
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The Collection
See what we built.
Every product on the shelf is the application of everything on this page. Browse the full collection.
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12 formulas · Third-party tested